Stop snacking, start winning.
Snacking ruined your diet?
Phone keeps buzzing and killing your focus and productivity?
noo locks your distractions away.
It's also an excellent lunch box.
Two versions available. Both high quality, stainless steel products that outlast the competition.
noo+ is an innovative companion that helps you build habits, eliminate distractions and be focused.
noo PURE focuses on the simplicity. No smarts, lock or lights.
Minimalist design makes it a perfect fit for any style.
For the Mavericks
Our attention and everyday habits are being hijacked by an increasing number of services and food options.
Snacks are engineered to make you crave them more.
Apps and websites want to maximise the time you spend on them.
All of these distract you from your actual goals. They give you quick dopamine hits and destroy your focus.
No Other Option is on a mission to help you re-take control of your body and mind.
It acts as a physical, visual and auditory reminder of what is important. A proud statement saying that you care.
You care about what you eat.
You care to focus on getting things done.
You care about eliminating distractions and going down your own path.
Fits with your style
NOO fits in your kitchen, gym and business attire. It has ample space to lock in your cravings, while keeping a slim profile that fits in modern bags.
Optional locking version with a light and built-in motor.
Supported by research on habits and the Atomic Habits system.
Do you know that moment when you promise yourself "just one cookie"? You sit down in front of your screen and somehow, BOOM, you ate half of the pack.
What if you could lock your temptations away? Take one and the rest is locked till tomorrow.
All the benefits of NOO, but this time with a locking mechanism. Timed lock can help you with:
2. Portion control.
3. Intermittent fasting.
4. Locking medicine away from your children.
5. Eliminating distractions by putting your phone inside.
Yes, seriously. We tried it and it's a game changer.
Just focus on your work and eliminate the habit of reaching to check notifications.
You set the goal.
NOO helps you get there.
21 pounds down!
"Game changer. I exercise 5 times a week, but my diet was atrocious! With NOO, I felt like I had to take more care every time I looked at it. 3 months later, here we are!"
No more distractions!
Locked my phone inside. I noticed how addicted I was, trying to reach for it every couple of minutes. Game changer. I am so much more productive now.
No more plastic!
"It feels good to do something for the Planet!"
It looks cool
"Love the design! Copper top is my favourite!"
No spills in your bag thanks to a custom closing mechanism that allows NOO to be completely leak-proof. No latches to ruin its slick design, yet the button makes it easy to open.
We have struggled with snacking for a long time.
Going to the gym 6 times a week with no visible results has gotten our attention.
We started looking at how much unconscious snacking happened during our working days. These snacks are literally engineered to keep you coming back.
Even though we designed NOO in 2020, we struggled to launch it. We were too tired after our full-time jobs. How do people do it?
One day, we looked at the available hours in the week and even after accounting for sleep, work and food, we should have enough time left over.
Where was all this time going?
We measured he time spent on our phones. It was an eye-opening experience. Almost every waking moment, we reach for our phones. We get distracted by notifications. By a new message, video or sound.
So we decided to do something about it. We locked our phones in NOO and got to work.
This has been the most impactful productivity hack.
With a timer set for 1 hour, we can do so much more and there is no other option, but to do the work.
We can't wait to bring this to you and hopefully help you take back control of your bodies and minds.
Mik & Maddie